About us

THISTHAT was created to simplify your shopping experience.
We have organized our suggestions for you
by category, price points, and styles.

We believe in the power of beauty. We believe an aesthetic can create a mood; that a mood influences action. But while it may seem so on the surface, creating beauty is not effortless. It can take hours of sifting through overwhelming options, matching colors and fabrics, placing orders, and printing return labels. Creating beauty can be long, difficult, and exhausting work. 

Shop This That was born of that struggle; it is designed to make the process easier and more cohesive. As your editors, we spent the hours sifting so you don’t have to. We have curated collections that mix classic and trendy, investment and seasonal, muted and bright. We have organized our suggestions so you can easily find what you’re looking for: clothing for your vacation in Miami, a dress for your cousin’s wedding, or new linen for your children’s room. Our links were personally selected to match a range of tastes and price points with one commonality: they’re cute.  

we invite you to come Shop ThisThat with us.

ESTI & YAEL

THISTHAT CO. FOUNDERS